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Nat Keza + Ham Honcho came to us with this concept for their music video for their new single "Swanky." We met Nat a few months before the shoot and really vibed with her and her energy. We heard a number of her songs locally before working together, and she really bring it all to the plate. She is the kind of artist that doesn't need a manager. She IS the manager. She understands all aspects of how to create an image and also deploy it properly to gain a following and increase her footprint. This was Honcho's first single and first video shoot to date, so it was exciting to work with a new artist and see what kind of energy they bring to the camera. Needless to say, they both killed it and we were all hyped on the outcome of the visual. 

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-PRIIME